When you build an app with React, you may be wondering how to make React Application SEO-friendly (or at least how to ensure that it’s not hurting your search ranking). You might think that this would be hard and require some sort of special technical knowledge.
But! In fact, making your app friendly to search engines can be as simple as following five steps. This guide walks you through those steps so that your app can be easily found by people who are searching on Google or other search engines.
So, let’s take a glance at some practices to ensure the best SEO for web apps to gain better outreach.
1) Use HTML for Title Tags
When it comes to SEO, one of the most important elements on your page is the title tag. The title tag is what appears in the search engine results pages (SERPs) as the clickable headline for a given result. And since click-through rate (CTR) is a major ranking factor, you want to make sure your title tags are optimized to get those clicks.
You can easily achieve this by using HTML to create the title tags instead of relying on whatever WordPress generates by default. With this practice, you’ll be able to control how many words appear in your titles and how they’re spaced out, which will allow for maximum CTRs.
2) Use SEO-Friendly URLs
When it comes to SEO, your URLs are just as important as your website’s title and meta tags. An SEO-friendly URL is a user-friendly URL that is also easy for search engines to crawl and index.
The best way to create an SEO-friendly URL is to use keywords that accurately describe the page’s content. These can be placed anywhere in the URL, but if you want to place them at the end of the address, Google recommends using all lowercase letters and separating words with hyphens (e.g., my-keyword-example).
3) Add Meta Descriptions
Meta descriptions are the short blurbs that appear under your page’s title on a search engine results page (SERP). They give searchers an idea of what your page is about, and can help entice them to click through to your site.
However, the major thing you need to ensure is high speed web application. Thus, it is essential that you connect with a reliable ReactJS development company before getting into SEO for web app.
4) Add Schema Markup
Schema markup is code that helps search engines understand the content on your website. By adding schema markup to your React web app, you can help Google (and other search engines) index your site more accurately and display relevant information from your app in search results.
5) Give Users an Image Suggestion Tool
As you add images to your website, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo. This will help search engines index your site and improve your ranking.
You can also use plugins like all-in-One SEO pack or Yoast for WordPress, which both allow you to easily assign tags that should be used for each image on your site.
6) Check User Experience in Mobile Devices Section
Mobile devices are now the most popular way to access the internet, so it’s important that your website is optimized for mobile users. One way to do this is to check your website’s user experience on mobile devices. You can do this by using Google’s Mobile-Friendly Test tool.
This tool will give you a report on how your website fares on mobile devices and offer suggestions on how to improve your website’s mobile experience.
What Else Must You Ensure?
Creating a website that can engage users must be performed by experts with some knowledge of SEO for web apps. Thus, you must hire ReactJS developers after asking them about SEO related practices they follow.
Moreover, here are some other aspects you must ensure.
Build Static Or Dynamic Web Apps
We’ve already mentioned that single-page React applications are prone to having difficulty getting higher rankings on Google Search. Dynamic and static apps use server-side rendering which helps web crawlers access the pages easily.
The good news is that you don’t always need to choose a SPA. It all depends on what type of online business you want to build. For example, if your goal is creating a marketplace, you’ll need a dynamic website (think Etsy).
On the other hand, if you’re creating a landing page as a way of promoting your product or service then it’s best to do so with a static webpage (such as Wix). Similarly, SPAs work well for developing social media platforms like Facebook or Google–just not if they’re intended for managing tasks because there are others who specialize in this area.
Use Server-side Rendering
If you decide to build a single-page application, there are two ways that it will rank highly in search engine results. One way is through server-side rendering. Googlebot does index and rank pages better when they’re rendered on the server side.
You can achieve this using Next.js—a React framework designed specifically for enabling SSR. When you use Next.js:
With an experienced React developer and some time spent adjusting factors such as URLs so they appear clean, single-page Reacts applications can be made SEO-friendly; however, there’s also another way to make them more search engine friendly – one which doesn’t involve any changes at all!
Apply pre-rendering
Another way to make a web application visible for Google bots is to use so-called pre-renderers. These programs can read that Google bots are visiting the site and provide them with a static HTML version of the application from the server, instead of waiting until they reach it through traditional means.
How does an HTML page show up on the server? It depends on whether or not you’re using pre-rendering – in this case, all pieces of HTML are preached before being requested by Headless Chrome (a program designed to help developers work smoothly with servers).
Pre-rendering may be preferable because its implementation is fairly straightforward; no significant changes need to be made to the existing codebase at any point during its setup. You also won’t need to change anything about your JavaScript components – everything is converted into static HTML.
One major downside: since it’s a paid service, this method might not always work well with sites whose data often changes.
Conclusion
Successfully combining SEO and React (a newer code library) isn’t a straightforward task today. However, many web developers with ReactJS development companies are finding that maintaining the SEO-friendliness of single-page applications – which are usually what people build with this new code library – is still challenging work.
To make a SPA visible for Google crawlers or, at least, indexable by Google’s robots (so they can crawl your site), you might opt for one of two solutions: pre-rendering or server-side rendering.
Whether you go with pre-rendering or server-side rendering will depend on how much time, money, and effort you’re willing to put in. As well as what level of success ranking high on Google search results matters to you.
FAQs:
Is Reactjs right for search engine optimization?
React enables construct a totally person-pleasant UI. This is additionally precious by search engine optimization, so that you definitely should not keep away from it even as growing a person interface on your app/website. However, you have to use a few hints to make certain that your React site is comprehensible for Google crawlers and, therefore, right for search engine optimization.
Is Next JS better than React?
In a nutshell, Next. js gives numerous equipment and capabilities to decrease the development process, whereas, React. js has higher resources for the front-stop development of your mobile and net application.
Is Vue search engine optimization pleasant?
Vue. js has answers that work nicely for search engine optimization, however you do not get them via way of means of default. Your builders have to understand the way to use Vue search engine optimization modules (Vue-meta, Vue-router, Webpack, Next. js framework) and construct the app architecture and infrastructure accordingly.